Leading the design for Suzuki UK’s social and DOOH content, bringing their ‘Good Different’ brand to life across paid campaigns.
Social
Background
Suzuki UK recently launched their ‘Good Different’ TV campaign alongside a refreshed brand identity, aiming to bring the same bold, playful energy to its digital presence. As Lead Designer on the social retainer, I was responsible for developing a wide range of paid social and DOOH assets, both static and motion, that captured the spirit of the campaign and aligned with the new brand direction.
Solution
Staying true to Suzuki’s ‘Good Different’ brand positioning was key. I ensured all creative aligned with their refreshed guidelines while embracing a bold and playful visual style that stood out across paid social and DOOH. Using vibrant colours and energetic layouts, highlighting the unique benefits of Suzuki’s UK range. This approach also led to a standout activation, ‘Swift Seats Still Available,’ which tied into Taylor Swift’s Wembley concerts. We secured prominent DOOH placements across London, including a prime billboard on Wembley Way, creating a timely and culturally relevant campaign that captured attention.
