Delivering a premium CRM campaign to tease the production of the Aston Martin Valhalla, driving fan engagement and pre-orders.
Email CRM & Social
Background
Aston Martin aimed to capitalise on the global excitement surrounding the launch of their first-ever mid-engine PHEV supercar, the Valhalla. With only 999 cars to be produced, the Valhalla was designed to be highly exclusive and sought after. To maintain enthusiasm over the extended production timeline, Aston Martin wanted to document the journey—from the initial design and modelling stages to showcasing the Formula 1® technologies behind its aerodynamics, race-derived engineering, and exquisite detailing. This process was key to driving preorders and sustaining interest among enthusiasts and potential owners.
Solution
As the Senior Designer on the Aston Martin account, I led the creation of CRM designs that delivered exclusive Valhalla updates to both potential customers and existing preorders. I crafted visually engaging assets that showcased the car’s design process and technological innovations, using carefully curated imagery to maintain excitement and drive further preorders. Additionally, I designed social assets that generated anticipation around the Valhalla among Aston Martin's global fanbase on their social platforms.
